The Second Half Project - Custom Squarespace Website Design

The Second Half Project is a ministry and community created by Janet Kidd for women  over 40-45 years old. She wanted a website that would cultivate community and offer resources for the issues unique to womens' lives. We created a brand new website for her through Squarespace that she can continue to build upon with resources and blog posts.

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What We Did

CUSTOM WEBSITE DESIGN

  • Website design on Squarespace
  • Mobile-Ready / Responsive Design
  • Mailing List and Social Media Integration
  • Custom coding for logo and headshot swaps, mailing list integrations, etc.
  • Client Training

BRANDING

  • Logo Design 
  • Color and Font Design

Brand Board

 
 Brand Board for The Second Half Project. Created by Erica Walker
 

Screenshots

 Custom website design by Erica Walker
 Squarespace website design.

My favorite photography tools

Camera

Fuji X-T2

I recently switched to this mirrorless system and really love it! It has amazing low light capability and incredibly fast shutter speed; both features that really come in handy when photographing children.


Lenses

Fujifilm 23mm f/1.4

My favorite focal distance for families with children. I can be close to the action and help prompt authentic emotions with no lens distortion.

Minolta 50mm f/1.7 (vintage)

Can you believe that I picked this up at a thrift store for $20?! After using this for several months, I often reach for the lens just for that creaminess this vintage lens adds to a scene. It's almost like butter. It also works really well for freelensing and makes some fun oblong bokeh.

Rokinon 12mm f/2

I reeaally love wide angles lenses! Obviously it's great for real estate and interiors photography but it's also a fun novelty lens to use for environmental portraits of children.

Helios 44-2 58mm (vintage)

This is a fun specialty lens that, in the right situations, can produce a swirly bokeh that almost looks like it's spinning behind the subject.

Fujifilm 50-140mm f/2

Not every situation calls for the photographer being all up the clients' faces. This heavy lens helps me build muscle and give my clients breathing room. It also creates that smooth bokeh that makes me melt.


Software

Lightroom and Photoshop

A must for professional photographers. Lightroom is the standard for organizing and editing of photos. Photoshop is for the heaving lifting. Both have their strengths and weaknesses but are as necessary as a camera.

Blogstomp

For resizing images and creating image galleries for blog posts. Saves me tons of time.

Dubsado

Ah, how I love Dubsado! I can organizing contacts, invoices, proposals, contracts, automate forms, and so much more. Dear Dubsado makes me look so very professional. 


Accessories

Joby Pro Sling Strap

This strap has saved my shoulders and back so many times. I can camera my camera and a large lens for hours without any trouble. This strap is an absolute necessity when I photograph newborns and small children. When not photographing, I cinch the camera close to my body and it won't swing forward when I bend down. You definitely don't want a camera bumping a sweet child in the head!

ExpoDisc

For perfect white balance, a photographer must master color systems. This includes knowing the "color values" of trees, skies, skin tones, etc. It also helps to have an ExpoDisc for those really tricky situations like golden hour under a glowing green tree. 

  • Macro filters
  • Lens Pen

Camera Bags

Ona Bowery Canvas messenger

This is the perfect size to hold my mirrorless and 1-2 small lenses or if I have the camera on a sling, it can hold at least 3 lenses. It's durable and strong but not too big.

Jo Totes Allison

The version I have isn't made anymore. I use it to store my small collection of lenses and small camera stuff (like lens pen, extra lens caps, etc.) It still looks great after four years. I don't usually take it out on shoots because it's pretty heavy on my shoulders though.